With Steve Jobs at the helm, Apple cemented its reputation as a beacon of innovation, introducing game-changers such as iTunes, the iPod, and the iPhone and garnering legions of fans. Needless to say, the company's revenues skyrocketed. By 2011, the year of Jobs' untimely death, Apple – which had become the world's most valuable firm – was turning over an eye-watering $108.2 billion, the equivalent of over $150 billion (£117bn) in 2024.

In August 2020, the publicly-traded company became the first in the US to hit a market value of $2 trillion (£1.56tn), following that up by reaching $3 trillion (£2.37tn) in 2022.

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