Major companies facing a make-or-break 2021
Firms with a super-challenging year ahead

AMC

The threat of bankruptcy has loomed large for many businesses across the entertainment industry during the pandemic and the movie industry is among the worst affected. In fact, the sector is projected to have lost $32 billion (£23.7bn) in 2020, with box office revenues down a whopping 71.5% from the previous year. Needless to say, the world's largest cinema chain AMC has been feeling the pain.
AMC

Along with ticket sales and profits, the company stock has plunged to record lows as the movie-going public stay home. The US firm, which also owns the UK's Odeon cinemas, has been scrambling to raise the capital it needs to stay afloat, and has received $100 million (£74m) from Mudrick Capital and is set to sell 50 million shares, which analysts predict could raise $125 million (£92m). But it will have to find a further $625 million (£458m) to avert bankruptcy in 2021, and deal with the financial fallout from Warner Bros' decision to stream its entire film schedule on HBO Max in 2021, a move AMC vehemently opposes.
Norwegian Air

The year 2020 was especially tough on airlines as coronavirus brought global air traffic to a halt. With flights grounded and revenues vanishing, the entire industry has been fighting to survive with as many as 40 airlines going bust before autumn. Among the big names that may not last the winter, let alone the next 12 months, is Europe's third-largest budget carrier Norwegian Air. Just six of the firm's 140 aircraft are in operation and these are restricted to domestic routes.
Norwegian Air

JCPenney

Bricks-and-mortar retail was already in bad shape before COVID-19 arrived, with the pandemic only serving to hasten the demise of troubled companies in the sector. Traditional department stores have been at the sharp end. Major players have filed for bankruptcy including America's venerable JCPenney, which faces a tough road ahead.
JCPenney

The storied American retailer was split in December with the operating company emerging from Chapter 11 bankruptcy in early December but the property side not expected to follow suit until March. By that point, as many as 165 JCPenney locations will have shut for good, with more closures expected to follow. Here's hoping the restructuring efforts work out for the company and help boost its share price, which dropped 86% during 2020.
LA Fitness

LA Fitness

Virgin Atlantic

Virgin Atlantic

NPC International

NPC International

Sears

Sears

Still, the once-mighty department store chain, which is now reduced to just 83 stores in the US, won't have an easy time in 2021 with its bid to win back customers. According to Forbes Sears is at high risk of going bankrupt for the second time, which if it ends up happening could really spell the end for the American institution.
Carnival

The pandemic has pretty much destroyed the $150 billion (£112.5bn) global cruise ship industry and the recovery could take years say experts. Cruise ships were subject to a no sail order in the US until the end of October, when it was replaced by a conditional sail order which allows a gradual return to cruising, and across the world many ships have had to remain stationary until the world opens up again. In fact, in Turkey cruise ships have started to be dismantled for scrap. Cruise ship companies really have their work cut out in 2021, including Carnival.
Carnival

Carnival is pinning its hopes on enhanced safety measures throughout its fleet and the launch of the billion-dollar Mardi Gras, the company's largest-ever cruise ship, which features a theme park, complete with a roller coaster, and an opulent French Quarter zone. The firm will have to pull out all the stops in 2021 to drum up business and help boost its share price, which dropped by 61% during 2020.
Hudson's Bay

North America's oldest company and Canada's number one department store chain, Hudson's Bay dates back to 1670, but its days could now be numbered. With many branches shut due to COVID-19, revenues have dropped and the company has gone as far as to take legal action against the Ontario government for the lockdowns in Toronto and Peel.
Hudson's Bay

In November the Toronto Star reported that the chain had stopped paying its rent for 20 locations in malls across Canada, a sign the company was in big trouble. Since then, several stores around the country have been closed by landlords due to unpaid rent, and the situation isn't likely to improve significantly until restrictions ease and the iconic company can start making money again.
TUI

German travel firm TUI has been in turmoil in 2020. During the 12 months preceding September, the company lost over €3 billion ($3.7bn/£2.8bn) and saw its turnover fall by 58%. The package tour operator has been doing all it can to keep its head above water. As part of its commitment to reduce costs by 30%, TUI is shedding 8,000 jobs and has closed scores of retail stores.
TUI

The German government has thrown the firm a lifeline, propping it up with financial support totalling €4.8 billion ($5.9bn/£4.4bn), but TUI stock fell by 52% during 2020. The company will have to concentrate in 2021 on reinventing itself and its outdated business model, which relies on in-store travel agents with high fixed costs.
WeWork

COVID-19 has proved catastrophic for WeWork with demand for the office space provider's services tanking big time as an unprecedented number of people work from home. Although the firm sold off its core assets earlier this year and has laid off hundreds more employees to cut costs, it nonetheless burned through $1.7 billion (£1.3bn) in 2020. How the company performs next year is crucial to its future survival...
WeWork

However, WeWork is positive about its recovery and executive chairman Marcelo Claure announced in July that the firm was on track to deliver positive cash flow and profit in 2021. One way the firm is aiming to achieve this is through the expansion of its pay-as-you-go model. Already launched in New York, it offers employees and freelancers who are fed up with working from home, on-demand, socially-distanced desks and meeting rooms in WeWork facilities, and could be a boon for companies looking to ditch their permanent offices after 2020.
Barnes & Noble

COVID-19 has done Barnes & Noble zero favours. America's largest bookstore chain heavily relies on in-store sales rather than internet purchases, so has suffered while online-only competitors such as Amazon have thrived. The company, which was snapped up in 2019 by a hedge fund, is trying to reposition itself as an indie-style, local-focused chain with more enticing food options, gifts, stationery and games.
Barnes & Noble

Yet this model is entirely dependent on coronavirus beating a retreat, which could of course take quite some time yet. And so 2021 could offer only more bad fortune for Barnes & Noble, which has had to shutter store after store and slash jobs to keep the business ticking over during the pandemic.
Pret A Manger

Pret A Manger

Bayer

The German big pharma company's acquisition of controversial agrochemical firm Monsanto in 2018 continues to be a millstone around its neck with the pandemic battering the agrochemicals division it inherited. During the third quarter of 2020, Crop Science revenues declined 11.6% compared to the same quarter in 2019 and seed sales fell by almost 40%. Revenues for the pharmaceuticals side of the business dropped as well.
Now read about the companies facing a make-or-break 2020 fared
Bayer

Kraft Heinz

Kraft Heinz

The company has formulated a strategic turnaround plan, and is bullish about its prospects – CEO Miguel Patricio now expects next year's results to exceed those forecast in the plan. Still, the Kraft Heinz share price has dived 65% since February 2017 and the firm's management will have to do everything in their power in 2021 to get it anywhere near those heady heights.
Now take a look at the economic catastrophe of COVID-19 in pictures
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