The businesses we are most loyal to

From hairdressers to fishmongers, some businesses have us coming back for decades!

Hairdressers have the most loyal customers, closely followed by newsagents and butchers, according to a new survey.

Research by Axa Business Insurance found that more than 60% of us claim to have long-running relationships with our local stores. 

A quarter of us like knowing our local vendors by name and a fifth are proud that they can order their ‘usual’ when shopping locally. Meanwhile 18% of us are happy to call the staff in our local shops our friends.

“Consumers want to support their local stores for a wide range of reasons, and whether they’re on the high street or online, when independent retailers emotionally engage with customers and effectively meet their wants and needs, they are able to build loyal relationships that go on for decades,” Darrell Sansom, managing director of AXA Business Insurance.

Top businesses for loyalty

Hairdressers inspire the most loyalty with 55% of those surveyed saying they are committed to their usual stylist and 45% saying their hairdresser knows details of their private lives, such as family gossip and health issues.

But which other businesses have us coming back year after year?

#1: Hairdresser

#2: Newsagent

#3: Butcher

#4: Baker

#5: Greengrocer

#6: Florist

#7: Cobbler

#8: Clothes store

#9: Fishmonger

#10: Book store

No loyalty for supermarkets

In contrast to the loyalty we show our local stores 88% of us admit we aren’t always loyal to the big supermarket, with 64% saying a better deal would lure them away. More than half of those surveyed said they found it false when a supermarket cashier enquires about their day.

If a new supermarket opens in a more convenient location 25% of us said we’d switch brands without so much as a backward glance. 

Earn 5% interest from your bank account

Save more money with loveMONEY:

Is Amazon Prime worth it?

Boost your State Pension by £25 a week