Are you brand loyal with groceries or willing to switch for savings?

Branded grocery spending has reduced by £10.13 a week, yet Brits refuse to give up their favourite cuppa

A new report by TopCashback, a money-making cashback website, reveals that we are ditching branded grocery items from our baskets, as household bills are on the rise.

The Consumer Prices Index (CPI) shows that food and alcohol prices in the UK have increased, pushing inflation higher which has prompted shoppers to cut back on spending. Last year, shoppers were spending £76.26 on weekly groceries, £33.42 of which was spent on branded items like Crunchy Nut Cornflakes and Heinz Ketchup. This year, however, people are spending less on their weekly shop (£64.69) and £23.39 of that is on branded items. Brands make up £10.13 of the £11.37 drop in grocery shopping spending.

Although 97% of shoppers buy branded items in their weekly shop, a whopping 96% say that they’d switch to cheaper options if money was tight.

Some of the brands that shoppers are most likely to ditch are confectionaries including Walkers crisps and McVities biscuits (47%), condiments such as Hellman's mayonnaise and Heinz Ketchup (41%), popular cleaning products such as Cillit Bang and Domestos (40%) and drinks like Coca-Cola and Robinsons (38%).

Shoppers are also finding other ways to save on their groceries. Over three quarters (77%) have switched from premium brands to cheaper alternatives, e.g. from Tesco's Finest to Tesco Value and 50% buy reduced items close to their sell-by date.

Although shoppers want to save, when asked if there were any branded items they refuse to give up, tea and coffee triumphed with nearly half (45%) of shoppers staying loyal to their favourite drink. Washing powder brands such as Ariel and Lenore and hair products such as Herbal Essences and Head and Shoulders followed with 31% of shoppers unwilling to switch. Over a third of shoppers (36%) would rather go without an item altogether than buy a cheaper alternative and a similar number (31%) take their much-loved branded products on holidays with them.

How brand loyal are you to your groceries? Would you rather down brand or go without?

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(Note: The results are based on a survey answered by 2,064 UK adults conducted between 09/07/2019 and 15/07/2019 and a survey answered by 2,089 adults in the UK conducted between 13/04/2018 and 20/04/2018).