Manchester Airport introduces £50 airport guides

Nervous and infrequent travellers can now pay for an airport fast-track service but is there any point?
Manchester Airport has started offering a ‘Friendly Guide’ service which helps passengers through the airport, for a payment of up to £50.
Travellers who aren’t regular flyers, those with children, and those who don't speak English as a first language are being targeted with the new service.
The 'VIP' service will fast track travellers through all aspects of the airport. But what do you get for this hefty fee?
The deal
The airport says its friendly guides are a good way for passengers to make their journey less stressful.
The guide will meet you when you arrive and guide you through check-in, luggage drops, security checks and passport control.
There is also help on the way back to the airport (for another fee), and a fast-track service through immigration. Trolleys, which are normally £1, will be free to those with the special ticket, but the guide won't be able to help with lifting luggage.
Text messages can also be sent to relatives to let them know when you’ve boarded the plane and a contact number will be given to the customer if they need any more help.
Costs vary depending on how many people are involved but it’s £40 for up to four people for an arrivals service and £50 for up to four people using the departures service. If there are more people in the group you can pay an extra £5 per person up to a maximum of six.
“The purpose of this service is to take the stress out of travelling,” said Tricia Williams, Customer Service Director for Manchester Airport.
“We recognised from feedback that some passengers who drop off relatives are not familiar with the airport and that this small gesture would be greatly appreciated,” she added.
Airport assistance
Free help already exists at all UK airports for disabled passengers.
Airports also have information desks where travellers can go for help and assistance if they need it, and again this service is free.
Therefore the only extra perks of the friendly guide service, which would set you back £90 on a round-trip, are that a person will guide you through the airport and the convenience of avoiding the queues on your return.
So it really appears to be another way for a travel company to profit from offering a service that most people don't really need.
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I am fortunate to live my life totally stress free, by ignoring the mass urge to holiday somewhere other than the UK. We have calculated that merely by holidaying 3 separate weeks each year, there is no likelihood of exhausting the interest available in every county of the UK before we become too old to travel. If you dig beneath the surface there is a wealth of peaceful countryside and absorbing places of interest, aided by the seasonal variations offered by the UK. By travelling at an unrushed pace on unclassified roads and using the journey as part of the holiday interest it is possible to have a most rewarding holiday experience from door to door without any of the angst associated with escaping our shores.
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I sometimes wonder if marketing people just sit in the bath every night wondering how to skin more money off people. We already pay a shed load of stealth taxes (including departure taxes and I.P.T) so why are we now being 'targetted' for paying a levy to get through airports? Good signage, boots on the ground as essential resources, courtesy and proper design of buildings and process means this is surely superfluous? If Manchester is such a mess you need to pay fifty quid to get through the experience - then I'm sorry Tricia Williams - you & the C.A.A have obviously done a rubbish job of designing your airport - and instead of charging customers extra - you should lower bonuses and salaries of the people behind that mess - and/or get them to put it right. Travel in this highly migratory world we live in - is not a luxury anymore - it's a necessity. That's maybe why (like fuel duty) people are looking to jump on it - as it's a nice big fat juicy money-spinner.
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The most stressful part of airports in the UK is getting there! By paying £50 to get there to see it you are stressing yourself too much already. I find Birmingham reasonably easy to get to and the M42 is not seriously busy. If you book and pay in advance teh parking can be not too expensive. The airposrt seems easy to deal with from my point of view as well but early in the moring it can be poorly staffed. Heathroow is fine but getting there can be a problem if teh M25 is playing up so leave plenty of time. I had meet and greet parking which I thought a bargain. Virgin staff brilliant to deal with . In the US I find San Francisco a good airport - large clearly signed staff on hand with specific station manned by volunteers to help people. The Newark airport was fraught and a lot of rushing about. Charles De Gaulle- massive and teh bus taking you from one terminal to another takes 15minutes. But easy o find your way I reckon, as is Schipol. The problem in many US airports is the waiting to take off, edging along to taxiways waiting, waiting.
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26 June 2013